Many times we have seen athletes old twitter posts be released and it can severely damage a reputation. The goal of my blog is to inform many amateur and maybe professional athletes how to conduct yourself the right way and how to build a brand. A huge part of my fathers job is to check an athletes character before he drafts them and the fastest way to check that is through social media. Athlete's need to do certain things and do not understand that simply liking something is enough to cost them their career. On top of conducting yourself the right way, athletes can also use social media for the better. Athletes like Colin Kaepernick, Lebron James, Trevor Bauer, Marcus Stroman and countless others have built brands for themselves all through social media. Using social media the right way is a great way to express yourself and your views which is my ultimate goal for this blog.